Business-to-Business
One of the most challenging tasks for exporters is identifying end buyers in new markets and getting an audience with decision makers in the companies that buy their goods. Before contacting potential buyers, exporters should:
- Understand the buyers’ business models for sourcing goods, and
- Incorporate the unique language and technical terms of the industry into their sales approach.
For firms participating in the program, NEEP identifies foreign buyers on a sector-by-sector basis, provides information on the buyers, and provides training in sales approaches and marketing techniques so exporters can take full advantage of domestic, regional, and international business-to-business (B2B) opportunities. NEEP can also collaborate with other government and donor projects to organize B2B events for Nigerian exporters in Nigeria and abroad.
Examples of assistance include:
- Buyer Identification
- Organization of B2B Meetings
- Assistance with Trade Missions