Technical Assistance
Many exporting manufacturers produce and package goods according to the demands of their existing clientèle or their perceived notion of what the market desires. However, supply chain technologies have placed more burden on the supplier/exporter and today many importers do not want to get involved with the production and packaging side of goods, choosing to focus on lean distribution. Ultimately any manufacturer serving export markets will need to modify their goods to the specific markets, but with little resources from the buyer. At the same time, manufacturers now are dealing more directly with the end users of their goods which requires new marketing skills to attract new clients.
NEEP will offer customized technical assistance for goods within certain sectors with the intent of making products more desirable to end markets and allowing exporters to become more proficient in global marketing strategies. Technical assistance will be primarily delivered through group trainings and workshops.
Examples of assistance include:
- International Marketing Tactics
- Trade Show Preparation
- Labeling and Packaging Adaptations